1. The Facts and Forecast of the Livestreaming Market  

2. The Potentials and Challenges of Livestreaming Shopping   

3. How CDN Helps Enhance Livestreaming Shopping Experience for Customers  

4. The Facts and Forecast of the Livestreaming Market  

5. Why EdgeNext CDN Livestreaming Service  

 

1. The Facts and Forecast of the Livestreaming Market  

Since the fast increase of the number of internet users, the livestreaming market is showing a rapid growth trend. According to a recent research, the revenue of the global market was $998 Million in 2021, and the growth rate is expected to reach 23.50% between 2022-2028.

Livestreaming is a type of video streaming that records and broadcasts in real-time over the internet. It has been widely used in gaming, sports events, online education, and many other industries. Livestreaming Shopping – a popular online shopping form is also emerging in recent years, has great potential in this ever-changing market.

2. The Potentials and Challenges of Livestreaming Shopping   

Livestreaming shopping has taken a storm in China, the country with the largest number of online shoppers. This year, it is projected to earn $480 billion in China (eMarketer, 2022) Moreover, experts even predict that this trend will continue to grow in China and expand globally.

Although the current livestreaming e-commerce market is not as well-liked in other countries as in China, it is likely to impact how the business is performed in other cultures. Furthermore, many major tech firms, like Amazon, Meta, TikTok, and others, have launched their livestreaming shopping projects.

Livestreaming shopping is not just about purchasing what is necessary but also a form of entertainment. It is more like a combination of online shopping, talk shows, gaming, and auctions. To offer a pleasant experience for customers during the whole purchasing process, fast and secured streaming with low latency is indispensable.

3. How CDN Helps Enhance Livestreaming Shopping Experience for Customers  

In the highly competitive livestreaming shopping market, any latency might lead to huge sale losses. However, a content delivery network (CDN) leverages edge nodes can reduce latency through the entire streaming session, and improve the user experience so that the customers can enjoy a seamless shopping event.

In addition, Baishan provides customers with real-time performance visibility so they can monitor the streaming data analytics and make live adjustments.

4. Why EdgeNext CDN Livestreaming Service  

Contact EdgeNext Live Streaming CDN Expert today, and get ready for the upcoming trend! 

 

Reference:

EdgeNext. (n.d.). Live Streaming. https://edgenext.pro/live_streaming/

GlobeNewswire. (2022, March 29). Live Streaming Market Size to Hit $4290 Million by 2028: Live Streaming Industry CAGR of 23.50% between 2022-2028: Exclusive Insight Report by Vantage Market Research. https://www.globenewswire.com/en/news-release/2022/03/29/2411755/0/en/Live-Streaming-Market-Size-to-Hit-4290-Million-by-2028-Live-Streaming-Industry-CAGR-of-23-50-between-2022-2028-Exclusive-Insight-Report-by-Vantage-Market-Research.html

Insider Intelligence. (Publication Date if available). Evolution of livestreaming shopping in China & what it means on a global scale. https://www.insiderintelligence.com/content/evolution-of-livestreaming-shopping-china-what-means-on-global-scale

 

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